Mai Club

Mai Club

Join a new kind of sake experience.

Mai Club is the world’s first global digital community for sake and Japan lovers. Curated by Erika, founder of Mai Sake, each month you receive a beautifully designed booklet, exclusive perks, and direct access to a space that celebrates flavour, culture, and craftsmanship.

This is your passport to Japan’s most beautiful bottles, recipes and stories, and a place to connect with a community who shares your passion.

Choose the journey that suits your lifestyle.

  • Each month you will receive a beautifully designed digital booklet featuring tasting notes, pairing ideas, producer stories, cultural insights and occasionally interviews or travel notes. Think of it as a mini magazine that brings Japan to life.

  • Access to the monthly live virtual guided tasting on Zoom, hosted by Erika, founder of Mai Sake. Each month we explore a different theme while sipping delicious sake, with occasional guest appearances from tastemakers in the sake world and Japanese craft and culture. Don’t worry if you miss a session, members can access the recordings afterwards.

  • Become a part of a private community where you can chat, share recommendations, ask questions, connect with like minded people and enjoy a friendly space centred on Japanese craftsmanship, food and culture.

  • Enjoy a forever discount on the online shop, available exclusively to Mai Club members.

A digital membership for those who want to learn, taste at their own pace and join a growing circle of people who love Japanese craftsmanship, food and culture.

What’s included:

  • Each month you will receive a beautifully designed digital booklet featuring tasting notes, pairing ideas, producer stories, cultural insights and occasionally interviews or travel notes. Think of it as a mini magazine that brings Japan to life.

  • Access to the monthly live virtual guided tasting on Zoom, hosted by Erika, founder of Mai Sake. Each month we explore a different theme while sipping delicious sake, with occasional guest appearances from tastemakers in the sake world and Japanese craft and culture. Don’t worry if you miss a session, members can access the recordings afterwards.

  • Become a part of a private community where you can chat, share recommendations, ask questions, connect with like minded people and enjoy a friendly space centred on Japanese craftsmanship, food and culture.

  • Enjoy a forever discount on the online shop, available exclusively to Mai Club members.

  • Meet fellow members at intimate sake dinners, seasonal meetups and tasting experiences across London and beyond. As an ‘Adventure’ Mai Club member, you will receive early access when tickets go live and enjoy an exclusive members’ discount on every event.

  • Each month you receive a curated selection of premium Japanese sake, hand-picked for seasonality, craftsmanship and style.

    UK delivery fee is included.

Adventure offers all the benefits of Discovery, but for members ready to go further with monthly sake deliveries and exclusive event access.

What’s included:

Mai Club Q&A

  • Not at all! Both tiers are designed to welcome complete beginners as well as those with more experience. You will learn everything step by step through the booklets, tastings and community.

  • Discovery is perfect for anyone curious about sake who wants to learn at their own pace. It is designed for people who enjoy cultural exploration, storytelling and guided tastings but prefer a digital experience without receiving bottles.

  • Adventure is ideal for those who want a curated bottle delivered each month and enjoy exploring different styles of sake from home. It suits people who love learning, appreciate craftsmanship and want a mix of education and guided tastings.

  • Each month, Mai Sake will host a live session on Zoom where we explore a different theme while sipping delicious sake. We often welcome tastemakers from the sake world and Japanese craft and culture. Sessions are relaxed, friendly and designed to have fun while deepening your knowledge.

  • Do not worry. All sessions are recorded and made available to members afterwards, so you can enjoy them in your own time.

  • You can, but it is not required. You are welcome to join the sessions with your own bottle, or simply watch and learn. There is no pressure to drink or buy anything.

  • Adventure members receive one premium sake bottle each month, delivered anywhere in the UK. Delivery is included in your membership fee and requires no additional charges.

    Subscribe any time up to the 25th of the month and your first delivery will be the following month’s selection. This will be despatched from the first Tuesday of the following month.

  • You can pause or cancel your subscription online at any time. Memberships are flexible. If you're having trouble, just contact us and we'll do the rest.

  • Yes. Both Discovery and Adventure memberships make thoughtful gifts for anyone who loves Japanese culture, food or drink. Gift options will be available at checkout.

  • Each month you will receive a beautifully designed digital booklet featuring tasting notes, pairing ideas, producer stories, cultural insights and occasionally interviews or travel notes. Think of it as a mini magazine that brings Japan to life.

  • It is a private community where members can chat, share recommendations, ask questions, connect with like minded people and enjoy a friendly space centred on Japanese craftsmanship, food and culture.